To set a Fine Watch with precious stones and diamonds is not merely a finishing touch intended to further increase the value of the piece in question. In fact, from the very beginning, every detail that constitutes a Fine Jewellery Watch is conceived with the jeweller and stone-setter in mind, for precious stones are there not simply for decorative effect; they are an integral part of the watch and dictate as much its form as its functions. The first task is to select the precious stones. The utmost severity presides over this choice. The stones must be of the utmost purity, but also perfectly matched in size, cut and colour as they will be clustered together on the small surface of the watch. The least impurity, the slightest difference in colour would be immediately evident and undermine the beauty of the whole.